Hospice Fundraising Manager
4 days ago
Birmingham Hospice is a leading provider of palliative and end-of-life care, dedicated to delivering exceptional support to individuals and their families living with life-limiting illnesses.
Our mission is to ensure that everyone in Birmingham has access to the best specialist care and support, whenever and wherever they need it. We strive to create a culture of kindness, respect, innovation, togetherness, positivity, and openness, reflecting our core values.
Job SummaryWe are seeking an experienced and passionate Fundraising Manager to lead our individual giving programme, driving income growth and donor recruitment and retention. As a key member of our fundraising team, you will play a pivotal role in developing and implementing innovative campaigns and appeals, working closely with our Senior Fundraising Manager and Income Generation Director.
Key Responsibilities- Develop and implement individual giving strategies, creating new initiatives to achieve income targets and year-on-year growth.
- Work with the Senior Fundraising Manager to inform and implement a legacy marketing and administration plan, delivering efficient legacy administration.
- Support the Senior Fundraising Manager in setting budgets and achieving income targets and objectives outlined in the annual operational plan.
- Plan, manage, and deliver innovative campaigns and appeals that support donor acquisition, donor development, and generate income in line with targets.
- Represent Birmingham Hospice to TLC Lotteries, ensuring alignment with our charity values and brand guidelines.
- Continually test and learn across campaigns to improve performance, consistently looking to improve ROI and lifetime value of donors.
- Report on activity regularly to the Senior Fundraising Manager via 1-1 meetings, written reports, and full participation in team meetings.
- Use experience and sector knowledge to make recommendations to the Senior Fundraising Manager for income contingency plans and new income-generating activity.
- Ensure the effective recording and utilisation of fundraising data, supporter information, and communications via our database systems - Donorflex.
- Ensure all regulatory and legal requirements and best practice are followed at all times.
- Manage stock control and utilisation of all fundraising collateral and merchandise, working closely with the Fundraising Marketing Manager and Head of Communications & Marketing.
- Create an impactful communication plan for engaging with regular givers, tribute fund holders, and memory leaf subscriptions to minimise attrition and increase the average lifetime value of donors.
- Seek out opportunities to grow your own portfolio of high-net-worth and influential individuals to grow our supporter numbers.
- Ensure equality and diversity are celebrated and considered for all aspects of the gold standard supporter journey.
- Inspire multiple internal stakeholders to support appeals and campaigns, ensuring that all key stakeholders are engaged and have a clear understanding of their contribution.
- Be visible amongst our clinical and corporate teams to encourage and build a fundraising culture, particularly around in-memory giving at Birmingham Hospice.
- Monitor KPIs to ensure the health of the supporter database and success of individual giving campaigns.
- Educated to A level or equivalent in a relevant area or specialist underpinning theoretical knowledge supported by extensive relevant practical experience.
- Significant fundraising experience in individual giving, in-memory fundraising, or supporter experience.
- Line management experience, including setting and monitoring objectives, KPIs, and conducting 1-to-1s and appraisals.
- Experience of data segmentation and analysis.
- Experience of running fundraising appeals or direct marketing campaigns.
- Knowledge of fundraising databases.
- Aware of third-sector fundraising streams and the complex charity fundraising climate.
- Previous use of DonorFlex database.
- Evidence of highly developed written and verbal communication skills.
- Personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families, and carers before and after bereavement.
- Flexibility around work location and hours to support the wider fundraising team across both hospice sites.
Birmingham Hospice offers a competitive salary, generous holiday allowance, a contribution pension scheme, and a commitment to investing in our people through employee benefits and ongoing professional development.
We are an equal opportunities employer and welcome applications from diverse candidates.
Please note that this post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and will require a Disclosure and Barring Service (DBS) check.
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