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Role Overview
Reporting to the Head of Marketing & Communications, the Strategic Communications Specialist is tasked with formulating the overarching project strategy, drafting and managing briefs, and articulating key messaging along with customer advantages. This role will oversee various channels to ensure message consistency tailored specifically for each medium.
As a newly established position, the emphasis will be on enhancing efficiency, aligning communications with channel managers, and providing clarity throughout our messaging framework. You will engage in diverse projects ranging from demand management to initiatives focused on smart meters and water conservation.
Your primary responsibility will be to devise and implement customer communication strategies for Affinity Water, aimed at effectively reaching and engaging our target demographic.
We take great pride in our brand, our mission, and our values, particularly in how we interact with our customers.
About Affinity Water
Affinity Water stands as the UK’s largest supplier of water-only services, delivering sustainable, high-quality water to 3.85 million customers across the Southeast of England. Our mission is to transform the relationship between water companies and their customers and communities, while promoting responsible water usage and protecting the local environment for future generations.
Key Responsibilities
This pivotal role within our Marketing & Communications team is essential for providing strategic insight, developing messaging frameworks, and crafting briefs that ensure cohesive integration across creative, channel, message, and media efforts. Expected deliverables include messaging matrices, annual communication plans, and tactical briefs.
The Strategic Communications Specialist will identify opportunities to engage with customers throughout various journeys and within the broader marketing funnel. Utilizing this understanding, you will create a media and messaging strategy to be shared with channel managers and the wider communications team, guiding creative partners and internal teams on specific messaging opportunities throughout the funnel.
We seek an individual who comprehends the intricacies of communications planning and media dynamics. A candidate who is digitally savvy yet possesses a holistic view of how digital media integrates into a broader communications strategy, and is equally adept in discussing and planning traditional media.
Typical Duties Include:
Overseeing the creation and execution of communication briefs, campaigns, and messaging. Collaborating with channel managers to customize key messages for distinct channels. Co-managing annual planning and aiding in the development of content calendars alongside other managers. Establishing and nurturing strong partnerships with internal stakeholders to enhance the development, coordination, and facilitation of strategic communications that align with our business objectives. Presenting and advocating for overarching messaging and strategy to senior stakeholders. Analyzing customer journey maps to identify where key messages should be crafted. Working closely to devise campaign strategies, creating engaging content and innovative campaign concepts. Implementing processes to ensure continuous improvement, progress, and effective collaboration with channel managers and customer communications teams. Acting as a liaison between channel managers, the broader Marketing & Communications team, and occasionally external agency partners. Undertaking special projects and tasks as assigned, providing updates on briefs in progress. Supporting and promoting comprehensive marketing campaigns across all customer journeys. Serving as a subject matter expert on our customer strategy across various projects, campaigns, and initiatives, offering guidance and support to internal teams as necessary. Participating in our fast-response crisis communications team on an on-call basis, due to the nature of our 24/7 utility service, which may involve water supply incidents during extreme weather conditions. Required Experience and Skills A minimum of 5 years in customer communications, with proficiency in customer databases, copywriting, and personalization tools. Extensive experience in crafting and executing communication briefs and annual plans. Strong understanding of the strategic advantages and limitations of various media channels. Proven track record in developing marketing strategies and customer messaging frameworks, managing the customer communications narrative. In-depth knowledge of customer segmentation, targeting, and data utilization. Exceptional communication and writing abilities to convey ideas clearly; skilled in copywriting, with strong prioritization and time management capabilities. Familiarity with performance metrics at each stage of the marketing funnel and how to leverage them for optimal campaign planning.Benefits:
Competitive salary range of £50-55,000 per annum based on experience. Standard working hours of 37 per week. Opportunities for learning and development, including mentoring and access to a variety of formal courses and open learning resources. Eligibility for the company’s annual bonus scheme. Generous annual leave starting at 26 days, increasing with tenure, plus the option to purchase up to 5 additional days. A 'Celebration Day' in addition to public holidays, allowing individuals to celebrate significant personal occasions. A favorable 'double match pension scheme' that matches your contributions (company contribution capped at 12%). Comprehensive family benefits, including enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave, and up to 5 full or 10 half days of paid Carers Leave. Policies supporting individuals through the menopause and reasonable adjustments to ensure optimal performance. Access to our Wellbeing Centre, providing support for physical and mental health. Discounts at various retail outlets and on Dental and Medical Insurance through our Tap4Perks scheme. Up to 4 Affinity days annually for community volunteering. Life Assurance coverage. Commitment to being Disability Confident.If you require any reasonable adjustments to apply in a different format, please inform us.
Affinity Water values diversity in our workforce to better reflect the communities we serve. We are dedicated to fostering an inclusive culture where every team member can thrive.
Discover what it’s like to work at Affinity Water through our career site, where colleagues share their professional development experiences and insights into our company culture.
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