Digital Marketing Coordinator

2 days ago

Hermitage, United Kingdom Essity AB Full time
About the Role

We are seeking a highly motivated and innovative Digital Marketing Assistant to join our team at Essity AB. As a key member of our Professional Hygiene team, you will play a crucial role in delivering strategic customer marketing plans and driving sales growth in the United Kingdom & Ireland.

As a Digital Marketing Assistant, you will be responsible for executing and evaluating omnichannel activities for selected top customers, working closely with local Sales teams and distributor partners to deliver Joint Business Plans. You will also be responsible for building Tork brand equity with distributors through trade show and exhibition presence, and supporting the launch of product innovations and Segment/Brand campaigns.

Key Responsibilities
  • Activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers.
  • Build Tork brand equity with distributors through trade show and exhibition presence.
  • Support the launch of product innovations and Segment/Brand campaigns.
  • Develop a strong understanding of the major components of the Tork brand equity and become the advocate amongst the sales and distribution team.
  • Provide support with campaign analytics.
  • Work closely with local marketing agencies to secure customised content.
  • Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers.
Requirements

We are looking for a highly customer-focused individual with a strong sense of urgency and a keen eye for innovation. You will have a passion for Digital Marketing and a drive to continually develop your skills. Ideally, you will have experience working in a B2B marketing environment, although B2C experience is also considered. You will be a confident and credible presenter with excellent communication skills and be adept at developing relationships with people across all levels of business.

Extensive UK & ROI travel is required to develop customer relationships, with 2-3 trips per year within Europe. In return, we offer a competitive starting salary and benefits package, combined with the opportunity to work for a leading global organisation with many potential opportunities.

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to an organisation where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.

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