Direct Marketing Specialist

4 days ago

London, Greater London, United Kingdom Sja's West Full time
About the Role

We are seeking a highly skilled Direct Marketing Executive to join our team at Sja's West. As a key member of our marketing department, you will play a crucial role in delivering growth in income through our direct marketing Retention programme.

The successful candidate will work closely with our Direct Marketing Manager to develop and execute effective national and regional campaigns using a variety of fundraising channels, including digital, email, social media, direct mail, and telemarketing.

You will be responsible for managing the delivery of all Retention campaigns from concept through to evaluation, using data and insight to drive creative and production. This will involve working collaboratively with data teams to ensure effective use of supporter profiling and negotiating costs and relevant performance reviews.

Additionally, you will be responsible for collating KPI tracking, trend analysis, and activity results that feed into our team's reporting and performance structure.

We are looking for a candidate with experience in running effective direct marketing campaigns, knowledge of usability testing, user research methods, and conversion rate optimisation, as well as an understanding of fundraising regulator guidance, gambling commission compliance, and GDPR.

About Us

Sja's West is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. We have several networks in place to support this, including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers, and Women's groups.

We believe passionately in equity, diversity, and inclusion, and we are looking for a candidate who shares these values.

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