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Direct Marketing Specialist
2 months ago
About the Role:
We are seeking a highly skilled Direct Marketing Executive to join our team at TPP Recruitment. As a key member of our marketing team, you will be responsible for developing and executing retention campaigns that drive income growth for our national health charity client.
Key Responsibilities:
- Design and implement retention campaigns across digital, email, social media, direct mail, telemarketing, and SMS channels.
- Analyse data insights to inform campaign strategies and optimise results.
- Collaborate with data teams and external agencies to ensure effective campaign execution.
- Track key performance indicators (KPIs), analyse trends, and report on campaign performance to inform future strategies.
- Contribute to the retention strategy, supporting budget and income targets.
- Develop and manage relationships with supporters, ensuring all activities align with the charity's brand strategy.
About You:
- Previous experience in direct marketing within the third sector, with a proven track record of running effective national or regional campaigns.
- Strong organisational, time management, and analytical skills, with proficiency in Microsoft applications and fundraising databases like Dynamics 365 or Raiser's Edge.
- Understanding of usability testing, user research methods, conversion rate optimisation, and compliance with Fundraising Regulator guidance and Data Protection Act 2018.
- Excellent communication skills and the ability to work both independently and collaboratively.
What We Offer:
As a Direct Marketing Executive at TPP Recruitment, you will have the opportunity to work with a well-known health charity, driving income growth and making a real difference in people's lives. If you are a talented marketer looking for a challenging and rewarding role, we encourage you to apply.