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Direct Marketing Specialist

2 months ago


London, Greater London, United Kingdom TPP Recruitment Full time
Job Title: Direct Marketing Executive

About the Role:

We are seeking a highly skilled Direct Marketing Executive to join our team at TPP Recruitment. As a key member of our marketing team, you will be responsible for developing and executing retention campaigns that drive income growth for our national health charity client.

Key Responsibilities:

  • Design and implement retention campaigns across digital, email, social media, direct mail, telemarketing, and SMS channels.
  • Analyse data insights to inform campaign strategies and optimise results.
  • Collaborate with data teams and external agencies to ensure effective campaign execution.
  • Track key performance indicators (KPIs), analyse trends, and report on campaign performance to inform future strategies.
  • Contribute to the retention strategy, supporting budget and income targets.
  • Develop and manage relationships with supporters, ensuring all activities align with the charity's brand strategy.

About You:

  • Previous experience in direct marketing within the third sector, with a proven track record of running effective national or regional campaigns.
  • Strong organisational, time management, and analytical skills, with proficiency in Microsoft applications and fundraising databases like Dynamics 365 or Raiser's Edge.
  • Understanding of usability testing, user research methods, conversion rate optimisation, and compliance with Fundraising Regulator guidance and Data Protection Act 2018.
  • Excellent communication skills and the ability to work both independently and collaboratively.

What We Offer:

As a Direct Marketing Executive at TPP Recruitment, you will have the opportunity to work with a well-known health charity, driving income growth and making a real difference in people's lives. If you are a talented marketer looking for a challenging and rewarding role, we encourage you to apply.