CRM Campaign Manager

5 days ago

Edinburgh, Edinburgh, United Kingdom E Next Full time
Job Description

We're seeking a highly skilled Campaign and CRM Manager to join our team at E Next. As a key member of our Brand and Marketing team, you'll be responsible for developing and delivering performance-driven CRM campaign activity for our EON Next and Sainsbury's Energy brands.

About the Role

  • Develop and execute end-to-end CRM campaigns, including data analysis, communications planning, marketing strategy, creative asset production, and project management.
  • Collaborate with cross-functional teams to identify business objectives and develop CRM marketing strategies that drive results.
  • Design and implement customer journeys across web, app, customer service, and third-party post-sales fulfillment capabilities.
  • Work with our in-house studio to create campaign creative requirements and ensure brand consistency across all outputs.
  • Set up, deploy, and optimize email and SMS campaigns using CRM management tooling, including accurate data imports.
  • Monitor campaign performance and provide regular updates to stakeholders.
  • Manage risk assessment of all marketing materials and ensure compliance with GDPR and ASA regulations.
  • Champion brand metrics and consistency across all outputs.
  • Develop paid media support for campaigns, including budget management, in collaboration with our internal media team.

Requirements

  • Proven experience in CRM campaign management, with a strong understanding of data analysis and customer journey design.
  • Ability to develop campaign strategy and successful customer journeys.
  • Experience in creating copy following brand guidelines and tone of voice.
  • Proven experience building templates on HTML.
  • Experience in performance-driven campaigning.
  • Highly operational, with the ability to handle multiple stakeholders.
  • Proven experience leading creative and campaign outputs.
  • Digitally minded, with the ability to work with automated marketing software solutions.
  • Ability to leverage data to maximize campaign performance and strategy.
  • Experience with changing priorities and fast-paced working environments.
  • Proven experience reporting on campaign performance and recommending improvements.
  • Implementing brand tone of voice with consistency.
  • Willingness to challenge and think outside the box.
  • Excellent attention to detail.
  • Ability to work with autonomy.

What We Offer

  • A competitive salary.
  • A 6-month fixed-term contract.
  • Regular team socials and lively team chats.
  • Flexible hybrid working, with a blend of in-office and home working.
  • 26 days holiday plus bank holidays each year.
  • A generous pension scheme.
  • Excellent parental leave allowance.
  • The chance to choose from our award-winning Flexible Benefits package.
  • Exciting opportunities for career development and growth.

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