Marketing Communications Specialist

3 weeks ago

Central London, United Kingdom Yotel Full time

About YOTEL

YOTEL operates 22 properties in prime locations worldwide, catering to individuals who are constantly on the move. Our mission is to provide a unique experience that challenges traditional hospitality norms through innovative design, cutting-edge technology, and exceptional service. YOTEL is the ultimate stop for those who embrace a fast-paced lifestyle.

Role Overview

The Marketing Communications Executive is a crucial addition to our Brand team. This role involves assisting in the execution of marketing, public relations, and partnership strategies for our portfolio of managed hotels and restaurants across Europe, the Middle East, Asia, and the USA. During this exciting growth phase, you will collaborate with brand and sales teams to implement marketing initiatives aimed at enhancing brand visibility. Your efforts will support the success of our owned and earned media channels, focusing on hotels, food and beverage, meetings and events, as well as new openings.

You will be part of the commercial division, working closely with various departments and external partners, including social media and public relations agencies.

Key Responsibilities

  • Assist the regional marketing and brand team in enhancing the relevance and reputation of our hotels and managed restaurants.
  • Oversee the hotel marketing calendar and identify opportunities for cross-promotion among hotels.
  • Generate innovative ideas for hotel promotions through public relations, brand partnerships, events, and social media.
  • Support hotel photo shoots to create content for social media, PR campaigns, and brand channels.
  • Coordinate hotel collateral requests with the Graphic Design team.
  • Manage incoming press and influencer stay requests.
  • Maintain proactive communication with local hotel teams regarding project updates.
  • Collaborate with the Brand Team to support the overall marketing strategies of YOTEL.

Candidate Profile

  • Essential: Minimum of 2 years of relevant experience in Marketing or Public Relations.
  • Essential: Proven experience working with consumer brands and managing projects.
  • Desirable: Qualifications in journalism, marketing, public relations, hospitality, or business are advantageous but not mandatory.
  • Desirable: Experience in the Food & Beverage sector.
  • Proficiency in Adobe Creative Cloud, particularly Photoshop and InDesign.
  • Excellent written communication skills in English.
  • Proficient in Microsoft 360 software.

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