Marketing Data Analyst

6 days ago


Bickenhill West Midlands, United Kingdom TEAM Full time
About the Role

We're seeking a highly skilled Marketing Data Analyst to join our team at a large exhibition centre in Birmingham. As a key member of our B2C Marketing team, you'll play a critical role in driving data-driven decision-making and optimising campaigns to improve customer engagement.

Key Responsibilities
  • Define key performance indicators (KPIs) for various campaigns and continuously track and monitor campaign performance against these KPIs.
  • Conduct descriptive analysis to understand past performance and identify trends, and generate regular reports on campaign performance, audience engagement, and other key metrics.
  • Develop and maintain dashboards for real-time performance monitoring and reporting, and analyse data to generate actionable insights that can inform strategies and decisions.
  • Provide training and support to other team members on tools and analytics best practices, and use analytics tools to analyse and visualise data.
  • Support in the onboarding of new data and marketing delivery partners, ensuring seamless data flow and analysis.
Requirements
  • Degree or equivalent in Data Science, Statistics, Marketing, Business, or a related field.
  • Extensive experience in digital marketing/data analysis and a proven track record of managing successful digital campaigns.
  • Experience with CRM systems and integrating data from multiple sources.


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