Brand marketing data analyst
7 days ago
We’re looking for a Marketing Data Analyst who has a passion for live events whether they be music, sporting, or business and hobby focused. A large exhibition centre located in Birmingham is looking for a Marketing Data Analyst to play a critical role in driving data-driven decision-making within our team. To work closely with the B2C Marketing team to optimise campaigns and improve customer engagement, while ensuring integrity and compliance with privacy regulations. Are you looking to join a relaxed and friendly, yet passionate, team where you can use data to drive a better user experience and drive the company commercials? This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH – yay), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the regions ultimate venues. You need to be a wizard with market attribution and using analytical tools. Being able to present and report to colleagues and senior teams so that data-driven decisions can be made is an essential skill. What you’ll do as Marketing Data Analyst:
Define key performance indicators (KPIs) for various campaigns.
Continuously track and monitor campaign performance against these KPIs.
Conduct descriptive analysis to understand past performance and identify trends.
Generate regular reports on campaign performance, audience engagement, and other key metrics.
Develop and maintain dashboards for real-time performance monitoring and reporting.
Analyse data to generate actionable insights that can inform strategies and decisions.
Provide training and support to other team members on tools and analytics best practices.
Use analytics tools to analyse and visualise data.
Support in the onboarding of new data and marketing delivery partners (e.g. Ensure the CRM system is integrated with other sources for seamless data flow and analysis.
We’re looking for a Marketing Data Analyst with:
Degree or equivalent in Data Science, Statistics, Marketing, Business, or a related field.
Extensive experience in digital marketing/data analysis
Proven track record of managing successful digital campaigns.
Experience with CRM systems and integrating data from multiple sources.
To apply for this role as Marketing Data Analyst, please click apply online and upload an updated copy of your CV.Candidate Source Ltd is an advertising agency. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.
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