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Digital Analyst

3 months ago

West Midlands, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Our client is one of the countries fasted growing D2C brands in the country. They have scaled rapidly over the past few years and have big plans for continuous growth in 2024 and beyond.


They believe in innovation, entrepreneurialism and making the extraordinary a reality. They want to make a lasting impact on the industry in which they operate.


They are now looking for a Digital Analyst to join the team.


The role

  • Partner with colleagues in Marketing and Ecommerce to build a deep understanding of customer and campaign behaviour and optimise channel-based conversion
  • Deliver actionable insight based on analysis of web and marketing activity utilising GA4 and BigQuery
  • Collaborate with internal stakeholders and 3rd party agencies to understand product opportunities, problems, and experiment ideas
  • Provide actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
  • Collaborate with various stakeholders to implement Google Tag Manager changes and deploy them to the website
  • Support the team with auditing, debugging and maintaining website tagging and data layers implementation
  • Pixel based implementation and alterations
  • Run AB and MVT testing programs



The person

  • An experienced digital analyst, ideally with GA4 experience
  • Experienced working with marketing analytics do provide teams with actionable insight
  • Knowledge of data visualization tools such as Tableau and PowerBI
  • A team player who enjoys collaboration
  • A self starter who enjoys working in fast paced environment