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Lead for Marketing Growth and Customer Acquisition
2 months ago
Location: London (hybrid working 2 office days per week)
Employment Type: 12 month Fixed Term Contract
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
At Automobile Association, we are dedicated to transforming the car ownership and driving experience. Utilizing data and artificial intelligence, we deliver insights for both vehicles and drivers through innovative solutions that provide control, confidence, and enjoyment throughout their driving journeys. As a part of the UK's largest and most trusted driving organizations, we swiftly develop and test user-centric products and services, giving our members exclusive access to our innovations.
Vixa, our inaugural consumer offering, is a cutting-edge connected vehicle health application that integrates automotive functionality with wellness. Launched nationwide, Vixa is poised to redefine how we engage with our vehicles.
About the RoleAre you a marketing innovator? A digital marketing expert? The Automobile Association is looking for you.
We are in search of a seasoned marketer to oversee all facets of new customer acquisition on a 12-month fixed-term contract. This role encompasses strategy formulation, execution, and collaboration with both internal and external teams to achieve ambitious goals.
Key Responsibilities- Design and implement acquisition strategies to fulfill business objectives.
- Work alongside internal teams and external agencies to enhance brand visibility and acquisition metrics.
- Lead forecasting and reconciliation efforts for customer acquisition.
- Direct the creative development of marketing assets and content, ensuring brand consistency and innovation.
- Contribute to the product development roadmap, aligning with business priorities.
- Extensive experience in B2C digital marketing acquisition within a growth-oriented business environment, such as corporate ventures or startups.
- Strong experience with media agencies is essential, focusing on client-side marketing.
- Proven track record in media planning and strategy across various digital platforms, with a specialization in paid social media.
- Robust data-driven strategy skills and a strong analytical mindset focused on analysis, experimentation, and testing.
- Demonstrated line management capabilities, along with experience in managing key relationships both internally and with external partners, including media agencies.
- Additional experience in public relations, influencer collaborations, and Conversion Rate Optimization (CRO) would be advantageous.
*As part of your application, we require a supporting statement outlining what skills/experience you feel would be most suitable and why you are keen to join the Automobile Association as our Marketing Acquisition Growth Lead.
Additional InformationWe are committed to recognizing and rewarding our employees for their contributions. As a valued member of the Automobile Association, you will join a team that is both driven and supportive, with access to a range of benefits including:
- Complimentary AA breakdown membership from day one, with discounts for family and friends in the first year, plus discounts on other AA products.
- 25 days of annual leave plus bank holidays, with the option to purchase additional leave.
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
- Pension scheme available with contributions up to 7%.
- Diverse learning and development opportunities to support your career progression.
- Access to employee inclusivity networks.
- Dental and Critical Illness Insurance coverage available for all AA colleagues.
We are an equal opportunities employer and welcome applications from all individuals. The Automobile Association values diversity and the positive impact it brings to our culture and our customers. We actively seek candidates from diverse backgrounds to join us and contribute to an inclusive environment where everyone can thrive.
