SEM Specialist

6 days ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our marketing team, you will be responsible for driving the success of our SEM and affiliate marketing channels.

Key Responsibilities
  • Channel Management: Develop and execute strategies to optimize our SEM activity and targets, including planning, forecasting, and reporting.
  • Future Planning: Collaborate with the Director of Marketing to plot the future course of SEM and paid acquisition at Tribal Tech.
  • Cross-Functional Collaboration: Work closely with the marketing team to deliver impactful omnichannel marketing campaigns with attributable ROI.
  • CX Improvement: Partner with the Marketing and Product teams to test, learn, and improve the customer experience and conversion rate of SEM visitors through better ads, landing pages, and products.
Requirements
  • 3-5 years of experience in performance marketing, preferably in a regulated industry or working agency-side with clients in regulated industries.
  • Extensive experience with Google Ads and paid marketing tools.
  • Demonstrated track record of managing to a marketing budget.
  • Strong entrepreneurial mindset, with a self-motivated approach to working on tight timelines to achieve ambitious goals.
  • Strong analytical skills, with experience in pulling and manipulating data, reporting on and improving channel performance, and communicating insights to team and business partners.
  • Strong understanding of APIs, attribution models, offline conversion tracking, etc.
  • Experience with Supermetrics, Looker, Tableau, or another BI tool.
  • Experience in managing agencies is desirable but not essential.
  • Knowledge of other paid media channels, such as GDN, Meta, and LinkedIn, is desirable but not essential.
What We Offer
  • Private Medical Insurance & Medical Cash Plan.
  • Enhanced Parental Leave.
  • Life Insurance.
  • 25 days holiday (increasing with tenure), plus bank holidays.
  • Learning & Development budget.

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