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Digital Transformation Specialist

2 months ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our marketing team, you will be responsible for driving the success of our SEM and affiliate marketing channels.

This is a hands-on role that requires a proactive approach to optimisation strategies. You will work closely with our marketing team to continually test and improve our paid marketing performance to reach our growth targets efficiently.

Key Responsibilities
  • Channel Management: Manage our performance marketing channels to execute against our SEM activity/targets, including strategy, planning, forecasting, reporting, etc.
  • Strategic Planning: Work with our Director of Marketing on plotting the future course of SEM and paid acquisition at Tribal Tech.
  • Campaign Execution: Work with the broader marketing team to deliver impactful omnichannel marketing campaigns with attributable ROI.
  • Conversion Rate Optimisation: Work closely with the Marketing and Product teams to test, learn and improve the CX and conversion rate of SEM visitors through better ads, landing pages and products.
The Ideal Candidate
  • 3-5 years of performance marketing experience working within a regulated industry (or working agency-side with clients in regulated industries).
  • Extensive experience with Google Ads and paid marketing tools.
  • Demonstrated track record of managing to a marketing budget.
  • Strong entrepreneurial mindset: embrace challenges, self-motivated to work on tight timelines to achieve ambitious goals. Dynamic and agile vs. a caretaker mentality.
  • Strong analytical skills: deep experience and enthusiasm for pulling and manipulating data, reporting on and improving channel performance, and communicating insights to team and business partners.
  • Strong understanding of APIs, attribution models, offline conversion tracking, etc.
  • Experience with Supermetrics, Looker, Tableau or another other BI tool.
  • Experience in managing agencies is desirable but not essential.
  • Knowledge of other paid media channels, such as GDN, Meta, and LinkedIn, is desirable but not essential.
What We Offer
  • Private Medical Insurance & Medical Cash Plan.
  • Enhanced Parental Leave.
  • Life Insurance.
  • 25 days holiday (increasing with tenure), plus bank holidays.
  • Learning & Development budget.