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Marketing Campaign Specialist

2 months ago


Sale, Trafford, United Kingdom Verastar Limited Full time
Job Title: Marketing Executive FTC

As a Marketing Executive at Verastar Limited, you will play a crucial role in creating and implementing effective Debt and Collections campaigns that drive results for our customer base.

Key Responsibilities:
  • Support the Care Marketing Manager in developing and managing Debt and Collections campaigns across our customer base.
  • Liaise with our partner agency and Director of Debt Operations to design customer journeys, segmentation, and comms messaging.
  • Write and adapt copy to ensure consistency with tone and voice, and alignment with new and existing customer journeys.
  • Manage copy and content approvals with internal teams, including Operations, Legal, and Compliance.
  • Build and deploy email communications using our internal CRM tool.
  • Brief, manage, and optimize letter communications with our external print and fulfillment partner.
  • Ensure seamless integration of communications and customer journeys across other care communications, marketing campaigns, and business activities.
Requirements:
  • Marketing experience, preferably in B2B or service industry.
  • Experience using a marketing CRM platform and managing data, ideally with HTML knowledge.
  • Copywriting skills, including tone of voice management and feedback handling.
  • Experience in optimizing marketing communications, reviewing results, and implementing changes.
  • Evidence of collaboration with key stakeholders in sales and delivery roles.
  • Proven experience designing and delivering contact strategies with clear objectives for customer touch points.
About Verastar:

Verastar Limited is a leading provider of essential services for small businesses in the UK. We offer a unique service by providing all necessary services in one place, including Phone, Broadband, Mobile, Water, Gas, Green Electricity, Payment Services, and Insurance.

We are committed to fostering an inclusive environment and embracing our diversity. We are seeking skilled individuals who share our values to join our teams.

All successful candidates will be subject to pre-employment checks.