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Head of Media Planning and Strategy

2 months ago

London, Greater London, United Kingdom UKTV Full time
Job Title: Head of Media Planning

We are seeking a highly skilled and experienced Head of Media Planning to join our team at UKTV. As a key member of our Media Planning team, you will be responsible for shaping and implementing our on-air media strategy across scripted and unscripted content to drive audience growth and retention.

About the Role:

The Head of Media Planning will be responsible for leading a high-performing team to develop and execute UKTV's on-air media strategy. This will involve working closely with our paid media agency and marketing team to ensure a joined-up planning process that guarantees audience-first, integrated, and optimized media plans across owned and paid media.

Key Responsibilities:
  • Develop and execute UKTV's on-air media strategy for scripted and unscripted content across linear and VOD platforms.
  • Lead a high-performing team to deliver data-driven media plans that drive audience growth and retention.
  • Collaborate with our paid media agency and marketing team to ensure a joined-up planning process.
  • Work with our Continuity team to define a strategic roadmap for the network that includes best practice processes, test and learn strategies, measurement, and showcasing the value of C&N to the wider business.
  • Supervise ongoing monitoring, analysis, and evaluation to optimize campaigns and maximize performance.
  • Lead the analysis and evaluation of owned-media activity to champion a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV's business.
Requirements:
  • Proven experience in media planning, with a strong focus on linear and VOD platforms.
  • Results-driven with a proven track record of improving performance through effective campaign strategy and planning.
  • Excellent operational experience and knowledge to ensure the team is operating efficiently and effectively.
  • Experience of leading a team to deliver a data and analytical-led approach.
  • Proven experience of managing, guiding, and developing teams.
  • Able to demonstrate experience of developing innovative on-air solutions.
What We Offer:

As a key member of our team, you will have the opportunity to work on exciting projects, develop your skills and expertise, and contribute to the success of UKTV. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

How to Apply:

If you are a motivated and experienced media planning professional looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact information]. We look forward to hearing from you