Marketing Director
2 weeks ago
A prestigious wine estate in Hampshire is seeking a seasoned marketing professional to lead their growth strategy in the UK and key international markets.
Key Responsibilities:
- Develop and execute the growth plan, defining go-to-market strategies and managing media investments.
- Deliver key brand communication platforms, working closely with the marketing team to plan and execute campaigns.
- Manage the evolution of the brand portfolio, ensuring consistency with the company's strategy.
- Develop a market-leading CRM strategy to grow customer lifetime value and foster a loyal community.
- Drive destination-led marketing initiatives to increase footfall and hospitality revenue.
Requirements:
- At least 7 years of experience in marketing roles, preferably with premium brands or companies.
- Experience with wines and spirits or hospitality is ideal but not essential.
- Proven track record of leading a team and managing earned and owned media, paid knowledge in a DTC environment.
- International exposure is a plus, with a focus on the UK market and future international growth plans.
About the Role:
This is a senior ambassador role, requiring strong commercial acumen, creative flair, and the ability to work collaboratively with multiple teams to deliver business strategy and objectives.
The ideal candidate will have a passion for building a brand, creating value, and delivering profit, while respecting the parameters of premium and luxury industries.
What We Offer:
A dynamic and fast-paced environment, with opportunities for career growth and development.
A competitive salary and benefits package, reflecting the company's commitment to attracting and retaining top talent.
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