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Lifecycle Marketing Manager
2 months ago
Our company, Executive Facilities, is a leading provider of software solutions to businesses worldwide. We are seeking a skilled Lifecycle Marketing Manager to join our team for a 12-month contract. This is a hybrid role, with 2 days a week in our London offices.
Key Responsibilities:
- Drive customer growth and retention of existing clients (B2B) in close partnership with sales teams.
- Develop and execute an account-based marketing strategy and plan to deliver commercial results.
- Design and implement marketing campaigns that include product education, product launch roll-outs, and offer promotions.
- Be responsible for creating a range of copy for lifecycle communications, managing the creation and delivery of comms, and tracking results and learnings to inform future comms.
- Organize and execute webinars using Go to Webinar.
Required Skills:
- Proven experience in driving lifecycle marketing initiatives and account-based marketing campaigns in a B2B setting.
- Knowledge of email marketing, webinars, video, case studies, product demos, social media, events, and sales enablement.
- Experience in content creation and management.
- A strong partner for sales, working in lockstep to deliver ambitious performance goals.
- Knowledge of Salesforce, CRM, and marketing automation software.
- Experience working in software/tech would be highly beneficial.
Benefits:
- Long-term contract.
- Hybrid work arrangement.
