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Performance Optimization Lead
2 months ago
We are seeking a highly motivated and innovative Performance Manager to join our team at Blu Digital, an online retailer with huge plans for growth.
The successful candidate will be responsible for driving traffic to our websites using various digital marketing channels, including PPC, SEO, and Paid Social, with the goal of migrating our current agency usage in-house.
The ideal candidate will lead the way on PPC, SEO, and Paid Social, building a team around them as they move the needle on KPIs and help push the success of multiple websites forward.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive website traffic and conversions
- Lead a team of digital marketing professionals in the development and execution of marketing campaigns
- Monitor and analyze KPIs to optimize marketing efforts and improve website performance
- Collaborate with cross-functional teams to ensure alignment and achieve business objectives
Requirements:
- Experience in a leadership role within Digital Marketing with a depth of hands-on PPC, SEO, and Paid Social knowledge
- Excellent technical and analytical understanding and the ability to work at pace in a dynamic environment
- Strong strategic thinking, collaboration, and communication skills
