Digital Content Strategist
1 week ago
About the Role
We are seeking a highly skilled Digital Communications Manager to lead and manage all digital communications platforms for England Golf. As a key member of our team, you will be responsible for bringing specialist knowledge and skills to the application and integration of digital channels, ensuring they are aligned to our organisation's vision, strategic objectives, corporate marketing and communications strategy, and other specific campaign messaging.
Key Responsibilities
- Develop and implement a comprehensive digital communications strategy to engage our target audience and promote our brand.
- Manage and maintain our website, ensuring it is up-to-date, user-friendly, and aligned with our organisational goals.
- Design, deliver, and manage email campaigns to promote our services and engage our audience.
- Manage multiple social media platforms as a promotional tool, creating and curating content to drive engagement and conversions.
- Use Google Analytics to track and improve our digital presence and traffic, implementing a strategic search engine optimisation vision.
Requirements
- Proven experience in digital communications, with a strong understanding of the full marketing mix, including PR, social networking, and offline/online communications.
- Strategic level experience in managing website content and development, with a track record of success.
- Significant experience in email campaign design, delivery, and management, with a focus on driving engagement and conversions.
- Experience in managing multiple social media platforms, with a strong understanding of their promotional potential.
- Knowledge and experience of using Google Analytics, with a focus on improving digital presence and traffic through strategic search engine optimisation.
What We Offer
- A competitive salary and benefits package.
- A hybrid working arrangement, with three days in the office and two days working from home.
- The opportunity to work for a national governing body for amateur golf, supporting and empowering a thriving community of players, counties, and clubs.
- A collaborative and supportive work environment, with a focus on excellence and innovation.
About England Golf
We are the national governing body for amateur golf in England, working at the heart of the game to support and empower a thriving community of players, counties, and clubs. We value being Honest, Inclusive, Responsible, Excellent, and Supportive, and we are committed to equal opportunities and disability confidence.
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