Senior Business Analyst

7 days ago

Birmingham, Birmingham, United Kingdom Publicis Groupe Full time
About the Role

We are seeking a highly skilled Senior Analyst to join our Analytics team at Publicis Groupe. As a Senior Analyst, you will play a critical role in helping our clients achieve commercial marketing success by providing data-driven insights and recommendations.

Key Responsibilities
  • Develop and maintain large datasets to inform business decisions
  • Conduct quantitative analysis and create data visualizations to communicate insights to stakeholders
  • Collaborate with cross-functional teams to identify business opportunities and develop strategic plans
  • Present findings and recommendations to clients and internal stakeholders
  • Stay up-to-date with industry trends and emerging technologies to inform data analysis and insights
Requirements
  • 2+ years of experience working with large data sets or conducting quantitative analysis
  • Agency experience highly preferred
  • Knowledge of Digital Media, Marketing/Advertising industries highly preferred
  • Ability to speak and write professionally
  • Ability and comfort with presenting work by phone or within small groups
  • Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
  • Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
  • Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
  • Knowledge of visualization tools like Tableau and Power BI
  • Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
  • Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
  • Knowledge of python and other programming languages
What We Offer

This is a hybrid position working 3 days per week in our temporary location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

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