Brand and Marketing Lead

3 weeks ago

London, Greater London, United Kingdom S&P Global Full time
About the Role:

The Brand and Marketing Lead will be responsible for leading and shaping the future of marketing for the Credit & Risk Solutions business within the Market Intelligence division at S&P Global. This pivotal position involves collaborating closely with internal teams and external partners to create and execute strategic marketing initiatives that align with business goals and drive substantial top-line revenue growth.

The Team:

Join a dynamic team of global marketing professionals with deep domain expertise in ratings and credit risk. Collaborate seamlessly with our analytical, product, sales and commercial teams to achieve the organization's growth initiatives and sales ambitions.

Key Responsibilities:
  1. Craft and implement comprehensive marketing strategies that cater to business objectives and regional efforts, elevating the Credit & Risk Solutions business to support its growth targets.
  2. Drive marketing efforts with a strong commercial perspective, ensuring direct contribution to sales performance and revenue.
  3. Develop and implement external partner marketing strategy to help drive awareness and demand of our offerings.
  4. Engage in continuous dialogue with internal partners from sales, product, and analytical disciplines to consolidate marketing priorities and foster marketing partnership.
  5. Synchronize efforts within S&P Global Market Intelligence to capitalize on synergies, collaborate on cross campaigns and maintain marketing excellence.
  6. Foster global collaboration among marketing peers across the US and EMEA to share insights, launch global marketing strategies as well as regionalized campaigns.
  7. Lead and mentor a professional marketing team, upholding a focus on increasing ROI via lead generating activities, content marketing and empowering them to achieve exceptional results.
What We're Looking For:Functional & Business Knowledge:
  1. Demonstrate a robust commercial acumen and sales-oriented mindset to align marketing initiatives with business opportunities.
  2. Possess expert knowledge of B2B marketing strategies, with a proven record of implementing successful campaigns.
  3. Showcase a profound understanding of credit and financial markets, applying this expertise to tailor marketing efforts.
  4. Excel in fostering internal and external relationships, employing advanced negotiation skills and persuasive communication tactics.
Nature of Impact:
  1. Directly influence the strategic direction and marketing outcomes for Credit & Risk Solutions, driving brand awareness, lead generation and increased conversion.
Leadership & Scope:
  1. Oversee a marketing team, guiding full management responsibilities including hiring, compensation, performance management, and budget oversight.
  2. Encourage professional development and team synergy to deliver stellar marketing results.
Required Skills, Experience, and Knowledge:Key Qualifications:
  1. At least 15+ years of high-level marketing and management experience in financial services with a distinct concentration in credit markets.
  2. Proven track record as a marketing leader in the B2B financial information technology sector with a focus on credit risk/assessments, counterparty risk, traded market risk and credit ratings.
  3. A growth mindset with demonstrated success in delivering ROI through managing a budget and delivering marketing driven sales results.
  4. Experience managing high-performing teams, attracting and developing talent.
  5. Proficient in strategic planning, team motivation, and process optimization.
  6. A high level of emotional intelligence, adaptability, and responsiveness to change.

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