Senior PR Executive

7 days ago

London, Greater London, United Kingdom Wood Mackenzie Limited Full time
Job Description

Wood Mackenzie Limited is seeking a highly skilled and experienced Public Relations Manager to join our team. As a key member of our Communications department, you will be responsible for developing and executing a global PR strategy that aligns with our company's growth ambitions.

Main Responsibilities

  • Develop and execute a comprehensive PR strategy for the Upstream, Oil & Gas segments, working closely with key stakeholders across marketing and the wider team.
  • Manage incoming media enquiries for EMEA, ensuring timely and effective responses to maintain a positive reputation.
  • Create engaging content and story angles to drive awareness and further engagement with specific audiences, including press releases, media pitches, and executive communications.
  • Publish content on our website, social channels, blogs, and other outlets to showcase our expertise and thought leadership.
  • Utilize a diverse range of thought leadership content to support outbound communications and engagement, including press releases, blogs, social media programming, video, infographics, and pitches.
  • Collaborate with the content team on integrated, joined-up activities to maximize impact and ensure alignment with our business objectives.
  • Support the organization's inbound marketing strategy, including the inclusion of SEO keywords in PR content and directory listings.
  • Contribute to the development of product PR activity within cross-functional go-to-market teams for new or enhanced solutions, such as our Lens platform.
  • Analyze data to report, derive insights, and improve PR performance across digital channels.
  • Raise the profile of subject matter experts across the company and support them in growing their personal brands via the media.
  • Report results, drawing insights, and provide recommendations for improved performance.
  • Provide consultancy and support to the business to determine when PR will add value to marketing and commercially focused activities.
  • Ensure adherence to our PR Policy with analysts.

About You

To be successful in this role, you will be a communications professional with a track record of success, preferably with experience across a range of media outlets. You will be able to develop engaging and effective PR campaigns based on our industry-leading research, data, and analysis to write the news, drive coverage in target media, and contribute to integrated marketing campaigns.

You will have:

  • A Bachelor's degree, ideally in Public Relations, Communications, or a relevant field.
  • At least 10 years of proven experience in PR.
  • Demonstrated experience of building relationships with journalists and editorial teams, understanding their needs balanced with our organization's goals.
  • Versatile skills across PR channels and activities, including media briefings, contributed articles, blogs, news releases, and events.
  • Advantageous to have experience of product/SAAS PR in a global business.
  • Excellent communication and writing skills in English.
  • Demonstrated experience of stakeholder management.
  • Experience of social media tools and channels, such as LinkedIn, Facebook, and X.
  • Experience of coaching subject matter experts and spokespeople on media interviews and PR engagement.
  • Strong communication and storytelling skills, with the ability to translate technical information into editorial.
  • Proficiency in MS Office and reporting tools, such as Meltwater and Sharepoint.
  • A digital PR mindset, with the ability to identify and appeal to influencers.
  • Hands-on experience of building integrated PR & Marketing campaigns across various audiences.
  • Project management skills and attention to detail.

Expectations

  • We are a hybrid working company, and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment.
  • While this is expected to be a full-time role, flexible working arrangements will be considered.
  • Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

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