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Senior Brand Manager

2 months ago

Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Ltd Full time
About the Role

We are seeking a highly experienced Senior Brand Manager to join our team at Pets Choice Ltd. As a key member of our marketing department, you will be responsible for developing and executing strategic brand plans to drive business growth and profitability.

Key Responsibilities
  • Brand Strategy and Development
    • Develop and implement comprehensive brand strategies to achieve business objectives.
    • Collaborate with cross-functional teams to ensure brand plans are aligned with company goals.
  • Marketing Campaigns and Execution
    • Design and execute marketing campaigns to drive brand awareness and sales.
    • Work with external agencies to develop and implement marketing plans.
  • Brand Performance and Analysis
    • Monitor and analyze brand performance metrics to inform future marketing strategies.
    • Provide regular reporting and insights to senior management.
  • Leadership and Team Management
    • Lead and manage a team of brand managers to achieve business objectives.
    • Develop and implement training programs to enhance team skills and knowledge.
Requirements
  • Experience
    • Minimum 5 years of experience in brand management, preferably in the FMCG industry.
  • Education
    • Degree in marketing or a related field.
  • Skills
    • Strong analytical and problem-solving skills.
    • Excellent communication and leadership skills.
    • Ability to work in a fast-paced environment and prioritize multiple projects.
About Pets Choice Ltd

Pets Choice Ltd is a leading provider of pet food and accessories. We are committed to delivering high-quality products and exceptional customer service. Our team is passionate about pets and dedicated to making a difference in the lives of pet owners.