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Senior Brand Manager

1 month ago

Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Limited Full time

Are you looking for a challenging role in a dynamic industry? At Pets Choice Limited, we are seeking a Senior Brand Manager to join our marketing team. The ideal candidate will have experience in brand management within a FMCG business and a strong understanding of shopper marketing and category management.

The Senior Brand Manager will be responsible for managing key product portfolios for Pets Choice Limited and contributing to the development of new products and product extensions. The role will also involve developing brand content and campaign plans, implementing and driving all marketing, advertising and promotional activities.

The successful candidate will have a strong track record of driving business growth and will be able to maintain brand integrity across all company marketing initiatives and communications. They will also be able to continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace.

The Senior Brand Manager will be a key member of the marketing team and will work closely with the Category & Insights team to deliver the shopper brand experience at the point of purchase within the retail environment.

Key responsibilities will include:

  • Managing key product portfolios for Pets Choice Limited
  • Contributing to the development of new products and product extensions
  • Developing brand content and campaign plans
  • Implementing and driving all marketing, advertising and promotional activities
  • Maintaining brand integrity across all company marketing initiatives and communications
  • Continuously monitoring marketing trends and keeping a close eye on competitive products and activity in the marketplace