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Senior Media Manager
2 months ago
This Senior Media Manager / Strategist will play a vital role within a globally-recognised integrated agency, producing exceptional behavioural change work. You will work on media campaigns that genuinely improve lives across the world.
Key Responsibilities- Develop and implement media dissemination strategies and planning to effect knowledge, attitudes, and behaviours in target audience groups across the world.
- Use and champion multiple sources of research, best practices, and critical thinking to bring innovative media strategy and planning approaches into the business.
- Set an example within the agency in media strategy/planning and digital/performance marketing, developing effective ways of working, tools, and techniques, and sharing them with the organisation.
- Provide communications strategy and media guidance to other members of the strategy and other departments as and where appropriate.
- Manage junior media strategists/planners to work as part of the team to deliver results.
- Experience in designing and implementing integrated media campaigns in a range of channels best suited to the audience, including digital, performance, TV, OOH, radio, social, and influencer marketing.
- A working knowledge of the pros and cons of earned media channels, including social media, public relations, and public affairs.
- Knowledge of fundamental techniques, tools, and practices of a media strategist.
- The ability to quickly analyse and process large volumes of data and insight from multiple sources.
- The ability to craft and present simple and effective communications strategy and media plans designed to reach a target audience, sometimes in hard-to-reach environments.
- The ability to work with messaging strategists and creative staff/partners to ensure the media and communication strategy/planning creates the greatest impact with the resources available.
- Adept at managing multiple partner relationships, including media buying agencies, digital platforms, data suppliers, and in-country media consultants.
- An ability to understand the culture and media landscape of a country and be able to translate this into usable insight for the dissemination of messages through paid, earned, and owned media.
- Knowledge of multiple forms of research – both in the development of strategy and the subsequent reporting of it.
- Experience in a similar working environment.
- Excellent oral and written communications skills (English).
- An interest in geo-politics and international relations.
