National Account Manager

3 weeks ago

Uxbridge, United Kingdom Coca-cola European Partners Full time
National Account Manager: Grocery - Ready to Drink Alcohol

Location: Uxbridge

Contract type: Full Time

About the role

We are seeking a strong relationship builder to join our Alcohol Ready to Drink (ARTD) team. As a National Account Manager, you will be responsible for growing business across a portfolio of UK customers within the grocery channel.

Your key responsibilities will include:

  1. Implementing the annual business plan to accelerate brand uptake and share in these accounts.
  2. Creating, negotiating, and executing win-win Joint Business Plans (JBPs).
  3. Business Development to secure new retail opportunities.
  4. Leading multi-functional retailer engagement, particularly Category, Supply, and Shopper Marketing.
  5. Maximizing range and distribution.
  6. Launching transformational product innovation.
  7. Best-in-class day-to-day account management.
  8. Effective cross-functional collaboration.

Commercial Results

You will be responsible for managing work streams to provide unique solutions, in close partnership with important partners including Finance, Ops, RGM, Category, and Shopper Insights.

  1. Guiding the business planning and budget process.
  2. Structuring agreements and using investments to ensure business profitability.
  3. Identifying and closing performance and opportunity gaps that reflect our ARTD position and desire to be the #1 ARTD supplier.
  4. Responsible for programming calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend.

Business Reviews and Reporting

You will conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.

  1. Guiding post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and improve investment opportunities.
  2. Providing ARTD insights that influence merchandising, price, and promotion to achieve business targets.
  3. Monitoring and accurately forecasting retail and wholesale performance for the store groups via the Retail Reporting Tool and Wholesale tracker, or any other systems available to produce a daily, weekly, and monthly summary document as required, highlighting variances to plan and recommending solutions to recover any risks/shortfalls.

Budget Planning

You will track and evaluate Trade Investments to ensure the highest return on investment.

  1. Guiding post-program analysis following all activations and ongoing analysis of always-on activations to evaluate effectiveness.
  2. Thoroughly analyzing customers' sales to define priorities and focus of efforts.

Your areas of knowledge and expertise that matter most for this role:

We are looking for a strong relationship builder, with a track record of delivering growth within the grocery channel.

Good broad experience working in UK grocery-aligned environment in account management.

Entrepreneurial, creative mindset.

Strong commercial acumen and negotiation skills.

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