Marketing Analyst

2 weeks ago


Bracknell South, United Kingdom ECS Resource Group Ltd Full time
About the Role

We are seeking a highly skilled Shopper Marketing Analyst to join our team at ECS Resource Group Ltd.

As a key member of our team, you will be responsible for developing and executing a comprehensive Shopper Marketing Execution Plan for the Retail District.

Key responsibilities include:

  • Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
  • Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
  • Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
  • Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
  • Evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

Requirements

  • Degree in Marketing or higher from an accredited institution.
  • Experience in Shopper or Consumer Marketing or Account Management within FMCG - B2C Market.
  • Strong analytical aptitude.
  • Experience in project & stakeholder management.
  • Excellent communication & influencing skill.
  • Commercial acumen.
  • Project management and prioritization skills.
  • Ability to prioritise.
  • Strong interpersonal and communication skills.

What We Offer

We offer a dynamic and challenging work environment, with opportunities for growth and development. If you are a motivated and experienced professional looking for a new challenge, please submit your application.


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