Digital Transformation Lead

2 weeks ago

Glasgow, Glasgow City, United Kingdom Capgemini Full time

About the Job

Capgemini's Connected Marketing Operations practice is seeking a results-driven Go-To-Market Agency Development Lead to drive sales and new client acquisition in the UK and European countries. If you are driven by hyper-growth challenges and love to wow clients with innovative solutions, this is the right leadership role for you.

Your Role

Go-To-Market and Sales Activation

  • Develop and execute a go-to-market business development plan to acquire new clients in collaboration with Capgemini sales and account development teams.
  • Drive end-to-end presales activities, including prospect identification, pitch creation, proposal submission, pricing, and client presentations throughout the sales cycle and leading up to deal closure.
  • Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
  • Be responsible for achieving bookings and sales targets for Marketing Operations in the European market.

Solutioning and Transformation Projects

  • Work alongside the solutions team to design solutions, pricing, and delivery models and participate in client pitches and various sales actions to close deals.
  • Set up and drive short-term P&C/Advisory/Transformation projects and manage client relationships.
  • Offer Development and Thought Leadership:
  • Develop a value proposition on various marketing topics from our extensive portfolio, such as Content Services, Campaign Management, and Marketing Analytics, for various clients and prospects.
  • Develop thought leadership and POVs to position the offer with internal and external audiences.
  • Translate strategic discoveries, research, and workshop outcomes into external-facing narratives, strategy briefs, and roadmaps for clients and delivery teams.
  • Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.

People and Stakeholder Management

  • Be the face of the Connected Marketing Operations offering within the UK and Europe region and develop strong internal and external relationships.
  • Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go-to-market actions.
  • Manage senior leadership interactions, reporting, and presentations.

Your Skills and Experience

  • A proven track record of driving portfolio growth through active selling and pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions.
  • A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of £5 million pipeline (minimum) or experience of having supported large-scale deals.
  • 5+ years working in a large or global matrix organization preferably with a B2C brand(s) in Consumer Products, Retail.
  • 5+ years' working knowledge of marketing and digital marketing from either a delivery perspective or from client or agency side.
  • Bachelor's Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing.
  • A creative individual able to identify challenges and generate innovative marketing ideas for clients from your own knowledge of marketing operational challenges.
  • Excellent communication skills with strong client-facing experience.
  • Confident self-starter who can develop and build strong relationships with internal and external parties.
  • Continuous learner who is willing to learn and remains open to new ideas and thinking.

Your Security Clearance

To be successfully appointed to this role, you will need to undergo Baseline Personnel Security Standard checks. There are no nationality or residency restrictions, although if you have resided outside of the UK within the last 3 years, further checks may be required.

What does 'Get the future you want' mean to you?

You will be empowered to explore, innovate, and progress. You will benefit from Capgemini's 'learning for life' mindset, meaning you will have countless training and development opportunities from thinktanks to hackathons, and access to 250,000 courses with numerous external certifications from AWS, Microsoft, Harvard ManageMentor, Cybersecurity qualifications, and much more.

You'd be joining an accredited Great Place to work for Wellbeing in 2023. Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing, we have trained 'Mental Health Champions' across each of our business areas, and we have invested in wellbeing apps such as Thrive and Peppy.

Why you should consider Capgemini

Growing clients' businesses while building a more sustainable, more inclusive future is a tough ask. But when you join Capgemini, you join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs, and industry experts. A powerful source of energy that drives us all to find new ways technology can help us reimagine what's possible. It's why, together, we seek out opportunities that will transform the world's leading businesses. And it's how you'll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge, and always pushing yourself to do better, you'll build the skills you want. And you'll use them to help our clients leverage technology to grow their business and give innovation that human touch the world needs. So, it might not always be easy, but making the world a better place rarely is.

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 360,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. The Group reported in 2022 global revenues of €22 billion.

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