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Customer Product Marketing Manager
2 months ago
About the Role
We are seeking a talented Sr Product Marketing Manager to lead High-value Customers' (HVC) growth in WW. As a senior leader in the WW Acquisition team, you will be responsible for laying the foundation of the HVC Acquisition and onboarding strategy, set the vision for the marketing and product strategy, shape the value proposition and drive implementation across WW. You are expected to own VP level business goals, influence tech and operations teams, communicate clearly and compellingly and deliver excellent results. The role requires innovative thinking, strong dive deep skills as well as customer and quality focus. The Sr. Product Marketing Manager will work closely with the channel and segment leaders, engineering team along with other Amazon teams to implement a strategy that is coordinated across all B2B initiatives at Amazon.
Key Responsibilities
• Define the strategy to recruit and manage High-value customers
• Drive product innovation to shape the value proposition for Resellers and Small market customers
• Develop actionable marketing and sales plan to drive acquisition and spend
• Attend events and trade-fairs to meet key customers in person
• Work cross-functionally with a diverse set of Amazon teams including Technology, Retail, Sales, Marketing, Legal, Tax, Finance and Customer Service to deliver on shared goals.
Requirements
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience building, executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using data and metrics to measure impact and determine improvements
Preferred Qualifications
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
