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Marketing Director

2 months ago

Liverpool, Liverpool, United Kingdom Wabtec Full time
About Wabtec Corporation

Wabtec Corporation is a leading global provider of equipment, systems, digital solutions, and value-added services for freight and transit rail. With a rich history spanning nearly four centuries, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems.

Job Summary

We are seeking a highly experienced Marketing and Sales Director to lead our Transit Services Group. As a key member of our leadership team, you will be responsible for defining and implementing the marketing plan, driving market intelligence, and ensuring the promotion and communication of our product and services portfolio.

Key Responsibilities
  • Define and lead the implementation of the marketing plan
  • Drive market intelligence (customer needs, competition watch, market trends)
  • Define the product/services go-to-market in alignment with services global commercial strategy, regions, and product management
  • Ensure promotion and communication of the product and services portfolio that will satisfy the commercial strategy
  • Achieve Transit Services Group Order Intake
  • Lead innovation process
  • Lead customer watch process and customer profiles/mapping updates
  • Drive the Transit Services Group Sales process improvement and CRM implementation
  • Animate Services sales community in the regions, ensuring best practices sharing and common processes
  • Define customer experience (tools, processes...) according to customer segmentation
  • Provide inputs to Product Management and R&D in respect of market expectations
  • Owning the Product Line Sales & Marketing budget (including central and local budgets)
  • Monitor the market opportunities and tender's pipeline engaging with and supporting the regions to maximize orders
Requirements
  • Degree from an accredited university or college. Specialization in Engineering or Business Administration will be an advantage
  • Minimum of 10 years of experience in sales management/marketing in Rail industry, specifically in maintenance and/or Transit operations activities
  • Ability to work in a global and matrix environment
  • Strong interpersonal and leadership skills
  • Analytical and strategic thinking mindset
  • Strong oral and written communication skills
  • CRM – Sales force knowledge will be an advantage
  • Full fluency in English required, an additional European language, notably French, Italian, German, Spanish is a plus
Location

Europe, with easy access/vicinity to any of our sites in France, Italy, Spain, Germany, United Kingdom.

Legal authorization to work in EU is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.