Marketing Automation Specialist

6 days ago

London, Greater London, United Kingdom The Digital Recruitment Company Full time
About the Role

We are seeking a highly skilled and experienced Marketing Automation Specialist to join our dynamic team at The Digital Recruitment Company. As a Marketing Automation Specialist, you will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the women's health sector.

Key Responsibilities
  • Marketing Automation Strategy
    • Develop and execute comprehensive marketing automation strategies aligned with the practice's goals and objectives.
    • Utilise HubSpot to create automated workflows, email campaigns, lead nurturing sequences, and personalised content tailored to different stages of the patient journey.
  • Campaign Management
    • Plan, implement, and manage multi-channel marketing campaigns to promote services, events, and educational resources related to women's health.
    • Manage Google Ads campaigns, either within Google Ads Manager or HubSpot.
    • Monitor campaign performance metrics, analyse data, and make data-driven decisions to optimise campaigns for maximum effectiveness and ROI.
  • Lead Generation and Conversion
    • Implement lead generation tactics such as content marketing, social media marketing, and paid advertising to attract and capture leads.
    • Optimize landing pages, forms, and calls-to-action (CTAs) to drive conversions and increase lead quality.
  • Database Management
    • Manage and segment patient databases to ensure accurate targeting and personalization of marketing communications.
    • Maintain data hygiene standards and compliance with relevant regulations (e.g., GDPR).
  • Analytics and Reporting
    • Generate monthly reports on key marketing metrics, including lead generation, conversion rates, email engagement, and campaign performance for presentation to the Senior Management Team.
    • Provide insights and recommendations based on data analysis to improve marketing strategies and outcomes.
Requirements
  • Bachelor's degree in marketing or related field.
  • Experience of using HubSpot and Google Ads is essential.
  • Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting.
  • Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences.
  • Proficiency in using Google Ads is a must. This includes understanding campaign setup, ad groups, keywords, bids and bidding strategies, and budget management. Familiarity with the platform's features, such as the Keyword Planner and the use of extensions also important. Must have proven track record in managing campaigns with monthly budget of in excess of £25K.
  • Strong analytical skills with the ability to interpret data and derive actionable insights to optimise marketing performance.
  • Excellent project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.
What We Offer
  • Competitive salary commensurate with experience.
  • 25 days holiday + bank holidays.
  • Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
  • Opportunities for professional development and advancement within a growing healthcare organisation.
  • A supportive and inclusive work environment dedicated to promoting women's health and wellness.

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