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Chief Marketing Officer

2 months ago

London, Greater London, United Kingdom PetsApp Full time
About the Role

We are seeking a highly skilled and experienced Chief Marketing Officer to join our team at PetsApp. As a key member of our leadership team, you will be responsible for driving our marketing strategies, enhancing brand visibility, and accelerating our market presence in the Web3 space.

Key Responsibilities
  • Strategic Leadership and Vision: Develop and execute a comprehensive marketing strategy that aligns with our company's goals in the Web3 space, emphasizing innovation, user acquisition, and brand loyalty. Craft a unique value proposition and brand voice to differentiate us in a competitive market.
  • Market Analysis and Insight: Conduct in-depth market research to understand emerging trends in Web3, blockchain technologies, and the gaming/IP sectors. Utilize insights to inform marketing strategies and product development, ensuring we remain at the forefront of innovation.
  • Brand Development and Positioning: Elevate our brand visibility within the Web3 ecosystem through strategic storytelling, content marketing, and community engagement. Position us as a thought leader in the Web3 space, leveraging social media, influencer partnerships, and PR.
  • Community Building and Engagement: Spearhead community-driven marketing initiatives, recognizing the importance of a strong, engaged community in the Web3 world. Implement programs that foster loyalty, encourage user-generated content, and facilitate meaningful interactions between our brand and its community.
  • Cross-functional Collaboration: Work closely with product development, sales, and customer service teams to ensure a cohesive brand experience across all touchpoints. Influence product strategy through market insights and customer feedback, ensuring our offerings meet the evolving needs of the market.
  • Team Leadership and Development: Build and mentor a high-performing marketing team capable of executing in a fast-paced, agile environment. Promote a culture of creativity, experimentation, and accountability, empowering team members to take initiative and drive results.
  • Performance Marketing and Analytics: Leverage data analytics to measure the effectiveness of marketing campaigns across various channels. Optimize spend and strategies based on ROI and key performance indicators (KPIs), adjusting tactics in real-time to maximize market penetration and growth.
  • Innovative Campaigns and GTM Strategies: Design and execute innovative campaigns that resonate with the Web3 audience, incorporating the latest technologies and platforms for maximum impact. Develop go-to-market (GTM) strategies for new products and services, ensuring a successful launch and rapid adoption.
  • Stakeholder Engagement: Cultivate strong relationships with external partners, media, and industry influencers to amplify brand reach and credibility. Represent our company at industry events, conferences, and forums, engaging with the community and stakeholders to enhance brand presence and network.
Desired Skills and Experience
  • Expertise in Gaming and/or IP Development: Deep proven background in marketing within the gaming industry or related fields that involve intellectual property development. Ability to connect with gaming communities and understand their unique preferences and behaviors.
  • Experience in Web3 and Blockchain: Good understanding of blockchain technology, cryptocurrency, NFTs, and the overall Web3 ecosystem.
  • Agile and Adaptive Leadership: Demonstrated ability to lead marketing initiatives in a highly agile, fast-evolving environment. Capacity to pivot strategies in response to market changes or new opportunities.
  • Community-Centric Approach: Experience in building and nurturing online communities, particularly within the Web3 or gaming spaces. Understanding of the dynamics of community engagement and loyalty building.
  • Analytical and Strategic Thinking: Strong analytical skills with the ability to translate data into actionable insights. Strategic mindset with a blend of high EQ and IQ, capable of making data-driven decisions while understanding the human element of marketing.
What You'll Achieve in the First 6 Months
  • Scope, hire, and build out a full marketing team.
  • Build and optimize internal marketing playbooks and implement best practices.
  • Develop ongoing growth strategies for existing brands and drive implementation.
  • Develop 0-1 GTM strategies for new brands and product sales.