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Regional Marketing Director EMEA

2 months ago

London, Greater London, United Kingdom Scopely Full time
Regional Marketing Director EMEA

Scopely is seeking a seasoned marketing leader to drive growth and brand awareness for our flagship game, Monopoly GO, in the EMEA region. As Regional Marketing Director EMEA, you will be responsible for developing and executing a comprehensive marketing strategy to expand the game's player base and increase brand equity.

Key Responsibilities:
  • Lead a team of Country Managers to deliver growth and brand awareness across the EMEA region.
  • Develop and implement a marketing and growth plan to drive long-term growth and brand equity for Monopoly GO.
  • Collaborate with cross-functional teams to define and develop acquisition and audience goals for Monopoly GO across the EMEA region.
  • Partner with Product Marketing to uphold brand strategy and scale campaigns that support our mission and brand values.
  • Manage a team to implement the strategy and position them for professional development.
  • Build an outstanding agency network to support marketing needs across the region.
  • Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations.
  • Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches.
  • Use data and analytics to track, review, and optimize activity across the region.
Requirements:
  • 10+ years of marketing and growth leadership experience with a proven track record of delivering results in consumer-focused businesses.
  • Experience in mobile and digital entertainment audience growth strategies in a global or regional role.
  • Culturally clued up and immersed in trends with an international approach and ability to translate into buzz-worthy campaigns.
  • Data-driven leader who can confidently work with performance and media teams on investments and important metrics.
  • Currently located in the United Kingdom and willing to work remotely.

At Scopely, we create games for everyone and want to ensure that the people behind our games reflect that.

About Us:

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences. We create, publish, and live-operate immersive games that empower a directed-by-consumer experience across multiple platforms.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company's 'World's Most Innovative Companies,' Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4 billion.