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Brand Marketing Specialist
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About this role
Thisisnoa is seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing and sales team, you will be responsible for creating top-performing marketing campaigns and sales enablement tools that drive brand awareness and revenue growth.
Key responsibilities
- Develop and execute marketing strategies that align with our brand messaging guidelines and resonate with our target audience and buyer groups.
- Collaborate with cross-functional teams to plan and participate in activities related to new product releases and features.
- Ensure that all product-relevant marketing activities are aligned with our brand positioning and messaging.
- Gather insights to inform our product strategy, positioning, segmentation, and differentiation.
- Collect customer testimonials and create case studies for our website and other promotional materials.
- Assist marketing campaign managers with compelling product messaging and positioning to drive sales.
- Maintain accurate and up-to-date product information on our website and internal sales enablement platform.
- Utilize marketing and sales tools to gather relevant information on buyers, the market, competitors, and digital trends.
Requirements
- Proven experience in brand marketing and product marketing.
- Exceptional presentation, communication, and writing skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving skills.
- Experience with marketing and sales tools.