CRM Delivery Lead

7 days ago

Crawley, West Sussex, United Kingdom Virgin Atlantic Full time

About the Role

We are seeking a highly skilled CRM Delivery Lead to join our team at Virgin Atlantic. As a key member of our marketing team, you will be responsible for delivering best-in-class campaign activity across relevant digital channels, including email, app, SMS, push, and web.

Key Responsibilities

  • Develop and execute targeted and segmented audiences to deliver personalized experiences for our customers
  • Act as the central point to support the build and development of efficient workflows within Adobe Campaign
  • Collaborate with cross-functional teams to ensure optimum delivery and resource planning
  • Develop core systems to enable greater levels of self-service across teams for templated communications across the customer journey

Requirements

  • Proven marketing automation development experience (agency, supplier, or client side)
  • Experience with Adobe Campaign (or similar tools) workflow and integration
  • Experience with SQL query design and a good understanding of database design and development is desirable but not essential
  • An understanding of global best practices of CRM marketing and data-driven marketing, ideally in a travel or retail environment

About Us

At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive.

We are committed to creating a workplace that is accessible and individual to each of our colleagues. If you'd like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey, please don't hesitate to reach out to our team.

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