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Head of Performance Marketing and CRM

2 months ago

London, Greater London, United Kingdom Growth & Company Full time
Job Description

We're seeking a seasoned marketing professional to lead our Performance Marketing and CRM efforts as a key member of the Growth & Company team.

This role will oversee the strategy for multi-territory Paid and CRM marketing activity, managing a team of four as well as third-party agency partnerships.

**Key Responsibilities:**

  • Develop and execute a comprehensive performance marketing strategy, driving growth and revenue through data-driven decision making.
  • Collaborate with the Growth Director to develop and implement global marketing strategies, ensuring alignment with business objectives.
  • Lead the development of media strategies, set key performance indicators (KPIs), and optimize investments using cost per acquisition (CPA), lifetime value (LTV), and profitability metrics.
  • Evaluate the effectiveness of acquisition marketing efforts, identify areas for improvement, and forecast performance.
  • Implement channel testing to prove incrementality and boost traffic, conversion, and profitability.
  • Cultivate strong relationships with agency partners, ensuring efficiency and exploring new performance drivers.
  • Work closely with analysts to set database targets, enhancing customer retention and value.
  • Coordinate with the E-commerce and SEO teams to balance organic visibility and paid search efforts.
  • Synergize with Organic Marketing, PR, and Retail teams to create omnichannel campaigns.
  • Explore new acquisition channels and markets for business growth.

**Requirements:**

  • 5+ years of experience in D2C/E-commerce marketing, with a focus on performance, SEO, and CRM.
  • Proven team leadership and international market experience.
  • Strong analytical and Excel skills.
  • Proficiency in Google Analytics, Google Ads, AWIN, and Meta Ads Manager.
  • Exceptional communication and interpersonal skills.

We offer a dynamic and fast-paced work environment, opportunities for growth and development, and a competitive compensation package.