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Head of Regional Marketing

2 months ago

London, Greater London, United Kingdom Argus Media Full time
About the Role

We are seeking a highly skilled and experienced Marketing Leader to join our team at Argus Media. As the Head of Regional Marketing - EMEA, you will be responsible for leading a team of marketing professionals in developing and executing regional marketing strategies to drive high-quality sales leads.

Key Responsibilities
  • Leadership
    • Build and manage a high-performing Regional Marketing team in London and Dubai, responsible for recruitment, learning and development, and retention.
  • Effective Communication
    • Develop and deliver a range of multi-mode communications that convey ideas clearly and effectively.
    • Provide timely information to key stakeholders across Argus, including the Marketing Leadership Team, Sales team, and regional leaders.
    • Write the full range of marketing communications across EMEA, demonstrating how to use features and when to use benefits.
  • Commercial Awareness
    • Demonstrate an understanding of Argus' commercial goals and drive ROI within the EMEA team.
    • Manage the EMEA marketing budget.
    • Ensure there is a focus on activities that drive value and look for innovative solutions to remove inefficiencies, course correcting when projects do not make commercial sense.
    • Build, use, and share knowledge and understanding of competitors, markets, region, and company propositions to identify opportunities for growth and improved effectiveness.
  • Strategy Implementation
    • Develop and take responsibility for the marketing strategy within EMEA, including gathering requirements, prioritizing agreed objectives, measuring against pre-defined KPIs, and continuously reviewing and improving the plan.
    • Develop region-specific marketing initiatives that support the EMEA sales strategy and align with the sector business strategy.
  • Customer Understanding
    • Identify and gain insight into customer needs, pain points, and market drivers.
    • Use the insights to better inform and strengthen strategic planning and execution process.
    • Share knowledge with stakeholders across the business to improve marketing collateral and value propositions.
  • Product Understanding
    • Demonstrate a strong understanding of Argus products, including Argus' role in the market and how our products and services benefit customers.
    • Ensure the EMEA team can clearly articulate the value proposition for each of the products in their remit, the customer personas, and key facts.
    • Demonstrate a strong understanding of key competitors and clearly articulate their value propositions and the Argus differentiators.
  • Data-Driven Decision Making
    • Use the tools available to access relevant data and extract information required to generate insights.
    • Continuously look for additional insights that will support reporting, analysis, and improve decision making.
    • Coach the Regional Marketing team on how they can leverage data, ensuring they can report on key findings, are able to spot errors, trends, and curious datapoints that trigger further investigation and/or insight of value.
  • Success Metrics
    • Measure and track key performance indicators (KPIs) such as MAR - EMEA, database growth/health, programme metrics (e.g., inquiry/response rate, ROI), pipeline acceleration impact (e.g., sales/prospect adoption, engagement, conversion, velocity), and marketing event metrics.
  • Organizational Interlocks
    • Collaborate with Sector marketing, Regional sales team, Marketing operations, Creative marketing, Event operations, Conference sector, and EMEA leadership to ensure alignment and effective communication.
Requirements
  • 10+ years of related marketing experience, ideally in field/regional marketing.
  • Proven experience in leadership or management roles.
  • Strong leadership and team building skills.
  • Commercially driven and ambitious to prove the ROI of marketing campaigns.
  • Experience in partnering with sales teams.
  • Able to balance the desires of stakeholders with the needs of the Argus business and marketing objectives.
  • Proven success in driving qualified sales leads and sales.
  • Metric-driven and able to draw insight from complex marketing data.
  • A bachelor's degree in a related field (preferably in marketing).
  • Strong written communication and analytical skills.
  • Proven ability to design and implement integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach.
What We Offer
  • Competitive salary and company bonus scheme.
  • Group pension scheme.
  • Group healthcare and life assurance scheme.
  • Flexible working environment.
  • 25 days holiday with annual increase up to 30 days.
  • Subsidized gym membership.
  • Season ticket travel loans.
  • Cycle to work scheme.
  • Extensive internal and external training.