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Digital Marketing Director
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Digital Marketing Director
2 months ago
**About Central Employment**
We are a leading provider of data-driven digital marketing solutions, partnering with innovative businesses to drive progress and growth in a mobile-first digital environment.
**Job Summary**
We are seeking a highly skilled and passionate Paid Search Account Director to join our team. As a key member of our digital marketing team, you will be responsible for leading and inspiring our clients' digital marketing efforts, delivering best-in-class performance campaigns, and driving innovation within our client teams.
**Key Responsibilities:**
• **Lead and Inspire**: Oversee the end-to-end process from briefing and planning through to activation and reporting, ensuring seamless communication with clients, media owners, and other agencies.
• **Performance Campaigns**: Develop and execute high-impact brand campaigns across Paid Social and PPC, leveraging your expertise in paid search and paid social to drive measurable business results.
• **Client Engagement**: Develop a deep understanding of your clients' business visions, brand, and marketing strategies, effectively managing communications and building strong relationships.
• **Resource Management**: Efficiently manage your own and the team's workload, ensuring timely communication of any issues and maintaining a high level of organization and attention to detail.
• **Innovation**: Drive innovation within client teams, actively seeking media-first betas and testing new strategies to improve performance and stay ahead of the competition.
• **Recognition**: Identify opportunities for case studies and build them into award-winning entries, showcasing your team's expertise and achievements.
• **Financial Management**: Handle finance queries promptly, working closely with wider teams to ensure queries are reconciled speedily and efficiently.
**Requirements:**
• **Strategic Understanding**: Expert knowledge of paid search and paid social, with a strategic understanding of the digital performance ecosystem.
• **Proven Results**: Demonstrated success in delivering performance campaigns and achieving measurable business results.
• **Analytical Skills**: Detailed understanding of upper and lower funnel measurement solutions, methodologies, and implementation.
• **Leadership**: Strong leadership skills, innovative thinking, and team management.
• **Industry Interest**: Expressed interest in charity and entertainment verticals.
• **Curiosity and Positive Attitude**: A curious and positive attitude with the appetite to learn and stay up-to-date with industry trends and developments.
• **Organizational Skills**: Great organization skills and exemplary attention to detail.
