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    {"title": "Paid Media Account Director", "description": "Join Central Employment's Team as a Paid Media Account DirectorWe are seeking an experienced and enthusiastic Paid Media Account Director to manage the UK digital performance strategy for a leading global automotive brand.This role provides a unique opportunity to spearhead digital innovation, enhance...

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Digital Marketing Director

2 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Central Employment Full time
Job Opportunity

Central Employment is seeking a highly skilled PPC Account Director to join their team. As a key member of the digital marketing team, you will be responsible for delivering best-in-class performance campaigns across Paid Social and PPC, as well as high-impact brand campaigns.

The ideal candidate will have a deep understanding of the digital performance ecosystem and a proven track record of delivering measurable business results. They will be able to develop a deep understanding of clients' business visions, brand, and marketing strategies, and effectively manage communications with clients, media owners, and other agencies.

Key Responsibilities:

  1. Oversee the end-to-end process from briefing and planning through to activation and reporting.
  2. Develop and execute innovative digital marketing strategies to drive business growth.
  3. Manage and optimize Paid Social and PPC campaigns to achieve maximum ROI.
  4. Collaborate with cross-functional teams to ensure seamless campaign execution.
  5. Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

  1. Expert knowledge of paid search and paid social, with a strategic understanding of the digital performance ecosystem.
  2. Demonstrated success in delivering performance campaigns and achieving measurable business results.
  3. Detailed understanding of upper and lower funnel measurement solutions, methodologies, and implementation.
  4. An interest in all areas of advertising and media.