Automation Expert
3 days ago
About The Portfolio Group
The Portfolio Group is a global brand seeking a skilled Marketo Automation Specialist to drive impactful marketing campaigns for a worldwide audience.
Key Responsibilities
- Provide strategic support to the marketing team, setting up and monitoring Marketo campaigns and automations.
- Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
- Monitor the overall performance and health of our Marketo system.
- Leverage automation and AI to enhance lead management processes.
- Develop and refine our marketing technology stack, aiming for industry-leading standards.
- Deliver weekly and monthly reports on email journeys, measuring performance against targets.
- Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.
Requirements
- Advanced expertise in either Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud or similar.
- In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
- Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
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