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Marketing Automation Specialist

2 months ago

StratforduponAvon, Warwickshire, United Kingdom The Portfolio Group Full time

Job Summary:

We are seeking a highly skilled Automation Expert to join our team at The Portfolio Group. As a key member of our marketing team, you will be responsible for driving impactful marketing campaigns and optimizing customer journeys.

Key Responsibilities:

  • Provide strategic support to the marketing team, setting up and monitoring marketing automation campaigns and workflows.
  • Develop and manage nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
  • Monitor the overall performance and health of our marketing automation system.
  • Leverage automation and AI to enhance lead management processes and improve customer engagement.
  • Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize marketing programs.
  • Deliver regular reports on marketing performance, measuring success against targets.

Requirements:

  • Advanced expertise in marketing automation platforms, such as Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
  • In-depth experience with tools that support multi-channel campaigns, such as Adbridge.
  • Proficiency in lead scoring and attribution models to boost lead pipeline and engagement.