Marketing Manager, Events

3 weeks ago

London, Greater London, United Kingdom The Economist Full time
About the Role

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that bring The Economist's content to life.

Key Responsibilities
  • Develop and execute cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio.
  • Collaborate with the commercial department to develop marketing strategies that generate sales leads and drive attendee registration.
  • Plan and execute multichannel marketing campaigns to generate and nurture leads using a range of channels, including web, email, print, social media, and PPC.
  • Manage and monitor budgets, providing accurate and detailed forecasts and feeding into the budget-setting process.
  • Manage marketing partner relationships with external media publications, industry associations, and professional organizations.
  • Develop content for all marketing materials, including emails, banner ads, print ads, digital ads, press releases, and social media posts, with messaging tailored to the target audience.
  • Monitor, track, and provide analysis to measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviors and engagement trends.
  • Partner with other functions, including sponsorship, programming, operations, and design, to develop activities, behaviors, and shared KPIs.
Requirements
  • Proven marketing and lead generation experience, with a preference for those with conference marketing experience and industry events.
  • Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth.
  • Excellent stakeholder management skills and the ability to manage numerous projects simultaneously.
  • Excellent strategic thinking and problem-solving abilities, with proficiency in digital marketing tools and platforms.
  • Exceptional copy-writing skills and English language proficiency, both written and spoken.
  • Analytical mindset with the ability to use data to make informed decisions.
  • Creative thinker with a passion for staying ahead of industry trends.
  • Self-motivated, naturally curious, and a strong sense of personal accountability.
  • Experience using marketing and analytics systems, such as Google Analytics, Eloqua, Salesforce, Cvent, or equivalents, and back-end website editing tools like WordPress.
  • Driven to explore new marketing tactics and optimize traditional channels.
  • Commercially minded and highly motivated to exceed targets.
About The Economist Group

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, color, religious beliefs, disability, sexual orientation, age, or marital status.

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