Data Analysis Lead

1 month ago

London, Greater London, United Kingdom West Ham United FC Full time
Job Title: Data Analysis Lead

West Ham United FC is seeking an experienced Data Analysis Lead to join our team. As a key member of our marketing department, you will be responsible for developing and implementing data-driven strategies to drive business growth and revenue.

Key Responsibilities:
  • Develop and manage data platforms and agencies to ensure accurate and effective data feeds
  • Create and lead the strategic vision for the use of data to drive engagement, growth, and revenue through all Club campaigns
  • Optimise the targeting and segmentation of customer data to drive marketing effectiveness and increase return on investment
  • Lead on data acquisition strategies to grow and develop first-party data
  • Oversee development and optimisation of Salesforce Marketing Cloud onboarding journeys and marketing automation
  • Responsible for leading the CRM & data team and providing actionable insights on fan behaviour, optimise ticketing/retail revenues, and drive segmentation strategies
Requirements:
  • Bachelor's degree or equivalent level in a STEM subject, Data Science, Economics, Econometrics, Computer Science, Statistics, Mathematics, or equivalent quantitative subject area or business-based disciplines
  • Salesforce including Marketing Cloud Experience
  • Strong leadership qualities, with the desire to encourage and develop a CRM team, keen to learn from your experience
What We Offer:
  • 25 days annual leave plus your birthday off
  • Pension and life insurance
  • Healthcare cash scheme
  • Travel season ticket loan
  • Cycle to work scheme
  • Discounted season tickets
  • Staff discounts in the club store, café and our official partners products and services
  • Discounted gym membership and onsite fitness room facilities
  • Family friendly leave policies
  • Company Social events

West Ham United FC is committed to equity, diversity, and inclusion. We strive to be leaders in promoting EDI values and prioritise removing barriers to attracting and engaging the best talent from all communities.

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