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Data Analysis Lead

2 months ago


London, Greater London, United Kingdom West Ham United FC Full time
Job Title: Data Analysis Lead

West Ham United FC is seeking an experienced Data Analysis Lead to join our team. As a key member of our data-driven organization, you will be responsible for leading the development and implementation of our data warehouse and CRM system.

Key Responsibilities:
  • Develop and manage the CRM and data team to support internal teams and drive sales, customer engagement, and data insight.
  • Create and lead the strategic vision for the use of data to drive engagement, growth, and revenue through all Club campaigns.
  • Optimize the targeting and segmentation of customer data to drive marketing effectiveness and increase return on investment.
  • Lead on data acquisition strategies to grow and develop first-party data.
  • Implement machine learning and applied statistical models to leverage the fan database and determine fan behavior.
Requirements:
  • Bachelor's degree or equivalent level in a STEM subject, Data Science, Economics, Econometrics, Computer Science, Statistics, Mathematics, or equivalent quantitative subject area or business-based disciplines.
  • Strong leadership qualities, with the desire to encourage and develop a CRM team.
  • Confident, clear, and persuasive communicator, with the ability to communicate technical information with simplicity.
Benefits:
  • 25 days annual leave plus your birthday off.
  • Pension and life insurance.
  • Healthcare cash scheme.
  • Travel season ticket loan.
  • Cycle to work scheme.
  • Discounted season tickets.
  • Staff discounts in the club store, café, and our official partners' products and services.
  • Discounted gym membership and onsite fitness room facilities.
  • Family-friendly leave policies.
  • Company social events.

West Ham United FC is committed to equity, diversity, and inclusion. We prioritize removing barriers to attracting and engaging the best talent from all communities. We advocate a proactive approach to ensure every child and adult has the right to experience safety and be treated with care, respect, and dignity.