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Data Analysis Lead
2 months ago
West Ham United FC is seeking an experienced Data Analysis Lead to join our team. As a key member of our data-driven organization, you will be responsible for leading the development and implementation of our data warehouse and CRM system.
Key Responsibilities:- Develop and manage the CRM and data team to support internal teams and drive sales, customer engagement, and data insight.
- Create and lead the strategic vision for the use of data to drive engagement, growth, and revenue through all Club campaigns.
- Optimize the targeting and segmentation of customer data to drive marketing effectiveness and increase return on investment.
- Lead on data acquisition strategies to grow and develop first-party data.
- Implement machine learning and applied statistical models to leverage the fan database and determine fan behavior.
- Bachelor's degree or equivalent level in a STEM subject, Data Science, Economics, Econometrics, Computer Science, Statistics, Mathematics, or equivalent quantitative subject area or business-based disciplines.
- Strong leadership qualities, with the desire to encourage and develop a CRM team.
- Confident, clear, and persuasive communicator, with the ability to communicate technical information with simplicity.
- 25 days annual leave plus your birthday off.
- Pension and life insurance.
- Healthcare cash scheme.
- Travel season ticket loan.
- Cycle to work scheme.
- Discounted season tickets.
- Staff discounts in the club store, café, and our official partners' products and services.
- Discounted gym membership and onsite fitness room facilities.
- Family-friendly leave policies.
- Company social events.
West Ham United FC is committed to equity, diversity, and inclusion. We prioritize removing barriers to attracting and engaging the best talent from all communities. We advocate a proactive approach to ensure every child and adult has the right to experience safety and be treated with care, respect, and dignity.