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Senior Product Strategist
3 months ago
Senior Product Strategist
Are you driven by a passion for athletics and possess a strategic approach to product oversight?
Do you have a knack for spotting market potential and steering product advancements from inception to market introduction?
MacGregor Black is currently collaborating with a prominent athletic brand in search of a Senior Product Strategist.
This position presents a thrilling opportunity to spearhead the development and stewardship of a distinguished sports equipment line, playing a crucial role in the product oversight team and fostering success within the athletic sector.
Key Responsibilities
- Formulate and implement product strategies that resonate with the organization's overarching business goals and market demands. Outline product roadmaps, feature sets, and pricing models to enhance product uniqueness and competitive edge.
- Perform market analysis, competitive assessments, and gather customer insights to pinpoint market trends, opportunities, and consumer requirements. Leverage data-driven insights to guide product choices and prioritize feature enhancements.
- Engage with cross-functional teams, including design, engineering, and production, to create new products and refine existing offerings. Oversee the product development lifecycle from concept to market launch, ensuring products adhere to quality benchmarks, timelines, and budgetary limits.
- Coordinate and execute product launches, which include crafting marketing materials, collaborating with sales and marketing teams, and managing launch initiatives to generate enthusiasm and drive market acceptance of new products.
- Monitor and evaluate product performance indicators such as sales figures, profitability, customer satisfaction, and market share. Utilize performance data to assess product success, identify improvement areas, and provide data-informed recommendations for future enhancements.
- Deliver product training and support to internal teams, clients, and distribution partners to ensure a comprehensive understanding of product features, advantages, and value propositions. Serve as a subject matter expert for product-related inquiries and support initiatives.
- Ensure products meet applicable industry standards, regulations, and safety protocols. Stay updated on regulatory changes and proactively address compliance matters to mitigate risks and ensure product legality and safety.
Qualifications
- A minimum of 5 years of experience in product oversight, ideally within the athletic sector.
- A solid grasp of product development processes, from inception to market introduction.
- Exceptional analytical, strategic planning, and problem-solving capabilities.
- Ability to interpret market research and consumer insights to inform product decisions.
- A proven history of successfully launching and managing products in a competitive landscape.
- Strong communication and interpersonal skills with the ability to collaborate across various functions.
- A genuine enthusiasm for athletics and a profound understanding of the sports market and its dynamics.
Competitive compensation package and benefits offered.