Channel Marketing

2 months ago

London, Greater London, United Kingdom C&C Group plc Full time

About C&C Group plc

C&C Group plc is a leading premium drinks company that owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

About the Role

The Channel Marketing & Planning Manager's key role purpose is to execute in-channel brand activation for a portfolio of brands within the beer, cider, spirits, and wine categories across England and Wales.

Key Responsibilities

  • Unlocking customers and consumer insights to generate breakthrough performance in the On or Off Trade.
  • Developing a strong understanding of the external environment to drive the creation and execution of clear and powerful commercial channel plans.
  • Utilizing a category and insight-led approach to define the appropriate set of strategies & solutions for brand-in-channel activation.
  • Cross-functional working with the finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
  • Playing a role in the commercial planning processes and developing clear actionable BTL strategies that enable brands to deliver against plans.
  • Informing decisions with a thorough understanding of the market, customer, and consumer to define the strategy across the Matthew Clark and Bibendum brands, each time with a focus on return on investment by activity.
  • Setting clear KPI's and measures across all BTL activity performance making recommendations based on thorough performance review of brand activity.
  • Developing the sell-in of compelling brand plans to key customers, tailored as necessary to maximise opportunities by customer.
  • Leading a number of internal and external stakeholder groups including agencies, suppliers, and internal customers.

About You

You will have relevant experience within an FMCG background with an emphasis on measurement effectiveness and brand activation with a proven track record in driving growth and success against measurable KPIs within an On Trade/Marketing function.

You thrive in high-pressure environments, expertly managing a diverse workload of projects. Driven by consumer insights, you excel in business planning, commercial strategy, and creative development, with a proven ability to translate these into compelling action plans. Your entrepreneurial mindset and strong creative judgment allow you to think conceptually while maintaining attention to detail.

You are a natural collaborator with a solid track record of building successful relationships both internally and externally, you possess excellent project management skills and strong communication abilities. You have a proven history of leading highly effective teams to achieve outstanding results and meet KPIs.

You will have a strong understanding of the On-Trade and knowledge in Beer, Cider Spirits, and Soft drinks would be advantageous.

About Us

Operating through the Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland brands, the Group has a market-leading range, scale, and reach, including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium, and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps, and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

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