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Strategic Insights Analyst

3 months ago

Redditch, Worcestershire, United Kingdom Halfords Full time

Job Overview

The Business Strategy Analyst plays a pivotal role in supporting Strategy Managers by delivering comprehensive analytical insights. This position involves collaborating across various propositions and focus areas concurrently.

This will facilitate the formulation and execution of category strategies for Halfords Retail and Garages over a medium-term horizon.

The essence of this role is to anticipate future trends and motivate our teams to ensure the long-term financial stability of our organization and its stakeholders. Proactively identifying and addressing long-term challenges and opportunities that can be leveraged for our business is crucial. The role requires a broad vision while also paying attention to the finer details to uncover immediate opportunities.

This position will be instrumental in shaping the future growth of our Retail/Garages division.

Key Responsibilities

  • Assisting the Head of Proposition and Category Strategy, along with Strategy Managers, in crafting and implementing a strategic plan that recognizes and reacts to significant opportunities and challenges for Halfords in the coming years.
  • Data Collection. Collaboratively define and source essential information to address key strategic inquiries – utilizing both internal business teams, data repositories, and external partners – followed by scoping and executing critical analyses.
  • Analytical Work. Performing a variety of quantitative and qualitative analyses to pinpoint opportunities for proposition development (e.g., category, range, format) that can significantly enhance our customer offerings.
  • Diagnostic Analysis. Conducting extensive diagnostic evaluations across market segments, competitors, and categories to outline key strategic questions and initial hypotheses.
  • Financial Modeling. Creating and managing financial models/business cases to assess the feasibility and prioritization of projects or strategies.
  • Insight Development. Extracting insights and recommendations for pivotal questions, contributing to overall concept development alongside strategy managers and stakeholder groups.
  • Trial Support. Assisting in trial design to ensure appropriate metrics are monitored to evaluate and refine concepts. Tracking and measuring the outcomes of proposition delivery and providing feedback to Proposition Managers and the broader team for design enhancement.

Required Skills & Experience

  • A strong customer focus with a desire to understand their current and future needs.
  • A genuine interest in retail and consumer-facing sectors.
  • Demonstrated problem-solving skills with experience in retail, services, or other customer-oriented organizations.
  • The ability to comprehend the broader context and prioritize tasks effectively.
  • Experience in data interpretation, trend identification, drawing conclusions, and making recommendations to convert data into actionable insights.
  • A solid analytical background, particularly in quantitative analysis.
  • High proficiency in Microsoft Excel (knowledge of databases, such as SQL, is a plus).
  • A collaborative approach, accustomed to working cross-functionally
    • Ability to work with colleagues across different functions to gather data and perform analyses.
    • Experience in presenting analysis findings and recommendations in both verbal and written formats.
  • Experience in creating, developing, or contributing to insight-driven propositions and brand strategies that significantly enhance customer experience and perception.