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Customer Journey Planning Specialist

2 months ago

London, Greater London, United Kingdom dentsu Full time

About Us

dentsu is a leading data-driven customer experience management company that specializes in delivering unique, personalized customer experiences across platforms and devices. With a thirty-year heritage as a leading data and analytics consultancy, in 2016, dentsu became part of dentsu, one of the world's top five media companies agency networks with 60,000+ employees across 146 countries.

Our Expertise

We generate more data, drive more audience engagement, and track everything. We specialize in applications of technology that drive unmatched ROI for our clients. As a result, we take a laser-focused view on the implementation and integration of technology across our digital business.

About the Role

We are seeking an entrepreneurial agency or client-side loyalty strategist looking for the next step in their career to join our growing team of customer experience strategy specialists. You will be part of a diverse team dedicated to providing insight, analysis, and strategic vision as well as activation of strategic planning across channels.

Key Responsibilities

  • Develop and deliver loyalty, reward, contact, and content strategies
  • Build cross-channel customer journeys
  • Translate great actionable insights into creative briefs and business cases
  • Work alongside our specialist teams to develop and present complex strategies
  • Use data to understand audiences and evaluate program effectiveness
  • Define and understand customer audiences and needs based on behaviors, value, needs, or socio-demo criteria
  • Have a holistic understanding of how people engage with marketing and loyalty programs and the cross-channel journeys they experience

What We Offer

dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities, or any other protected basis because we believe the best talent comes from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.