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Marketing Strategy Lead

3 months ago

Wetherby, Leeds, United Kingdom iKoustic Full time

Company Overview

With a mission to "Enable A Quieter Life For Everyone, Everywhere," iKoustic Soundproofing specializes in providing innovative noise insulation and sound absorption solutions tailored for both residential and commercial environments. Our extensive product range includes soundproofing materials for walls, ceilings, floors, and doors, alongside acoustic absorption solutions designed to enhance sound quality. We cater to three primary customer segments: Installers, Resellers, and B2B Users, while also engaging with Architects and Acoustic Consultants to drive specifications. Our team offers expert consultations to assist clients in selecting the most effective solutions for creating quiet and acoustically pleasing spaces.

Position Overview

This full-time, on-site position for a Strategic Marketing Manager at iKoustic involves spearheading our next phase of growth through comprehensive market planning, in-depth market analysis, and strategic marketing initiatives. The role encompasses conducting market research, developing customer personas, and formulating compelling value propositions. These efforts will be seamlessly integrated with our Business Development strategies to enhance the company's growth trajectory and market visibility.

Key Qualifications

  • Proficiency in Market Planning, Market Analysis, and Strategic Marketing
  • Experience in Market Research and Sales
  • Strong analytical capabilities coupled with strategic thinking
  • Exceptional communication and presentation skills
  • Ability to collaborate effectively within a team
  • Bachelor's degree in Marketing, Business, or a related discipline
  • Experience in the construction or home improvement sector is advantageous