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Digital Marketing Specialist
2 months ago
Central Employment is delighted to be working with a leading provider of data-driven digital marketing solutions.
We are seeking a passionate, enthusiastic, and organized Digital Marketing Specialist to work with our fast-paced and exciting clients.
- Newcastle/hybrid working pattern
- Up to £42,000 DOE
- Excellent staff benefits
You will have some prior knowledge of running advertising campaigns across Google & Microsoft Search. You should ideally be experienced in producing detailed paid media plans that make use of a variety of objectives and targeting types. You should also have knowledge of how to monitor search ad performance and make changes to improve results where required.
Previous experience working in a paid marketing agency or in-house role is required.
Key Responsibilities- Making changes within the bidding platforms.
- Analysing data and making recommendations and changes within the platforms.
- Setting up and launching campaigns.
- Ensuring QA process are being followed and all work is of the highest quality.
- Performance is closely monitored and recommendations for improvements are always made, including ownership of test & learn roadmaps.
- Supporting with pulling, analysing and presenting reports on a weekly basis.
- Spotting trends within the data and analysing to deliver learnings to clients.
- Being confident in presenting reports to clients.
- Being supportive for ad hoc and wider reporting requirements.
- Post campaign analysis of campaigns and briefs.
- Testing frameworks and roadmap creation.
- Having an analytical mindset that is comfortable with numbers and lots of data.
- Working with the Google, Microsoft and Search Ads 360 platforms to make day-to-day changes, analyse information and design test & learn roadmaps.
- Being eager to learn and to grow within the role, to develop your understanding of the Search market, alongside client understanding.
- Being comfortable speaking to clients on a weekly basis.
- Being a team player and developing talent within the marketing team to help them achieve their full potential.
- Being proficient with Microsoft Word, Excel and PowerPoint.
- Having experience pitching search ideas to clients and delivering presentations, whilst promoting an understanding of how search advertising feeds into the wider marketing mix.
